As the 21st century advances, priorities in the business environment continue to change. Modern technology is being adopted everywhere. This year, the new reality appeared in all its glory - amidst the pandemic and coronation crisis, business has changed beyond recognition: online learning, remote working, communication, virtual signing of contracts using electronic digital signatures. The new challenges of modernity have forced potential investors to rethink their views as well. 

When making deposits, anyone assumes that they will make a profit as a result of their actions. However, some people are still sceptical about investing because of the risks involved. Investments are risks on the one hand, and passive profits on the other. You need to spend some time to find your method of investing, which will bring you returns. Then no possible risks will stop you on your way to financial independence.

In today's world, investing money has become possible on the internet and it is a good kind of passive income, the returns can be constant and the risks can even be kept to a minimum. Given the all-consuming inflation, money can't lie around, it just has to work! In this article, we look at how to successfully invest in Adidas shares in South Africa, taking into account the current realities.

Adidas: a success story 

Adidas stock is one of the most famous and valuable corporations in the world. Adidas has a long history as a company that designs, manufactures and sells high quality sports equipment. Adidas is also a popular sporting events brand. Striving to exceed customer expectations, Adidas continues to improve its products and services year after year. The company regularly launches new and innovative product lines and constantly enriches its customer base.

The three-striped brand is one of the biggest sports companies in history. A genius of innovation, a legend of tennis courts and trainers of all kinds, Adidas has had a huge impact on the sporting goods industry, fashion, culture and music.

Adidas is a manufacturer of sportswear and footwear that was established in 1949 in Herzogenaurach, Germany. The history of Adidas is a complex journey from a small factory to a corporate size with production centres all over the world. It has been successful thanks to the ability and willingness to create innovative products, to collaborate with the best in the business and to match them. Adolf Dassler has given us not just three strips, but a great story that is impossible not to admire.

There was a major takeover in the history of Adidas in 1997. The German brand wanted to enter the winter sports equipment market, so it acquired the French company Salomon Sports. The investment paid off fairly quickly. The same year saw the debut of the first investment product, the ultra-short Snowblades skis. The Adidas brand began to shift attention from traditional sports in favour of extreme sports, street sports tournaments. Thanks to Salomon, the company begins to produce golf clubs.

Choose stocks for investment
Choose stocks for investment

Since 2015, Adidas has partnered with the non-profit environmental organisation Parley for the Oceans. Adidas works with Parley to clear the oceans and coastal communities of plastic, recycling it for use in the production of an entire sportswear collection.

Plastic waste from coastal areas is collected from around the world, sorted and sent to the Adidas factory, where it is recycled into the Parley Ocean Plastic variety of polyester. The material is used to make trainer tops and sports jerseys. The technology not only reduces the amount of litter in the ocean, but also uses less water and chemicals in the production process.

But this is only the first step. In the future, Adidas plans to make every trainer not only 100% recyclable, but also 100% recyclable. As early as 2021, the Futurecraft Loop, a fully recyclable trainer, will go on sale. That is, you will be able to take your worn-out trainers back to the shop and they will be washed, cleaned, melted down and manufactured into exactly the same new ones.

Adidas shares are very much in demand by many potential investors, especially in emerging markets. A look at the history of Adidas hints at the company's flair, creativity, innovation and risk taking. Therefore, Adidas shares are very valuable among investors who are looking for stocks that can provide a high return on investment. It is also one of the few companies that has managed to gain a foothold in several different global markets. By expanding into different countries around the world, Adidas has made its brand one of the most recognizable sportswear brands.

How to invest in Adidas shares in South Africa? 

What makes Adidas shares so desirable to potential investors? Adidas shares are worth investing in because of their excellent net profit margin, which is over 50%. The net profit margin for a particular year is a measure of the profitability of a particular business or industry. This figure is usually updated once a year and reflects how the value of a particular company has been valued over a given period of time. An increase in net profit usually means an increase in equity, which can be a good indicator of a particular company's future profitability.

The company's innovations have resulted in numerous bestsellers in sports equipment, including tennis rackets and training shoes for professional athletes and golfers.  All this has helped Adidas to gain market share in these segments. Thanks to its extensive catalogue of high-quality sports equipment and excellent customer service, Adidas has become a valuable brand that can be relied upon when it comes to product quality and service.

Stock trading conditions
Stock trading conditions

Adidas shares have tripled in recent years. The new Adidas CEO has focused on online sales, confirming the title of "profit wizard". For an investor, there are no more interesting facts than data from the quarterly report. The Adidas shareholder was delighted with this: profits rose by 4% (measured in euros) and franchising brought in € 58 million.

You can find out how much Adidas shares are worth on the stock exchange. In March 2020, a historic high was set at €294.8 per share. This was followed by a precipitous fall in prices due to the pandemic. Almost all of the losses were recovered by the end of January 2021.

The IPO took place on 17 November 1995 and Adidas shares were traded on Frankfurt's Deutsche Börse. The entry onto other European stock exchanges later took place. Under the ADS ticker symbol, they are listed on the Swiss, Vienna, Hamburg, Berlin and Italian stock exchanges. Since the start of trading on the stock exchange, Adidas securities have risen more than eightfold.

Adidas is one of the leaders in its industry and has a multi-billion-dollar capitalisation, which is why Adidas shares are included in a number of indices:

  • In Germany they are used to calculate the DAX, STOXX 50 EUR Net Return, Prime All Share, DAXplus, TR Germany 50, Germany 50 and several other indices;
  • The Group's shares are included in the Euro Stoxx 50, STOXX 600, STOXX Europe Large 200 NR, EURO STOXX 50 NR indices;
  • They are also included in the global indices MSCI Pan Euro, STOXX 600 Personal Household Goods EUR NR, DJ Sector Titans Composite, Dow Jones Personal & Household Goods Titans 30, STOXX Sustainability 40 EUR Price.

The Adidas shares in South Africa online chart shows the change in the value of the securities in real time. Dozens of indicators and graphical analysis tools can be used to analyse and predict future prices.

Invest in Adidas shares
Invest in Adidas shares

Adidas shares can be traded as CFD contracts. They can be found in the list of trading instruments of many Forex brokers. A CFD is an agreement between two parties - the seller and the buyer - to transfer the difference between the current value of an asset at the time of the contract (opening a position) and its value at the end of the contract (closing a position). CFDs are designed to meet the needs of speculators with small capital.

Working with CFD contracts offers a number of advantages. It turns out that, in some cases, using CFDs is more profitable and convenient than trading the underlying asset itself. What are the advantages of CFDs?

Small capital. The main advantage of CFDs is the reduced capital requirement. This is reduced by the fact that there is no need to pay taxes and delivery charges, the need to be included in the register of shareholders and other charges that are payable when trading in shares.

Hedging. Hedging is normally used to hedge price risk by entering into transactions in the futures markets. Hedging can be used to make profits. If the movements of two financial instruments are very similar, it is possible to open a long position in one instrument and a short position in the other. Profit will be made by the difference in the movements of these instruments or by a positive swap. 

Convenience. The good news is that most of the dealing centres that offer CFD trading allow you to work with these contracts in the same terminal as in Forex. It is very convenient, because learning a new program is a waste of time, but working with a familiar platform is more enjoyable and productive.

Information about Adidas shares
Information about Adidas shares

To trade Adidas CFDs in South Africa profitably, you need to follow a set of trading rules:

  • Trade with a good profit/loss ratio.
  • Have clear signals for entry points into a trade and its direction.
  • Determine exit conditions for both winning trades and reducing losses.
  • Ensure that the size of the position is determined so that in the event of a loss it is not catastrophic.

To summarise, CFD trading is not suitable for all traders. Of course, with little capital and a desire to work with equities, choosing CFDs is almost ideal. But if you do not have problems with money, trading CFDs does not make sense. 

When choosing a CFD, every trader has to weigh all the pros and cons. CFDs offer an excellent alternative for certain types of trading. In the case of direct exchange dealing and when the deposit allows the use of the underlying asset, the CFD is better replaced by other financial instruments.

Adidas shares are highly valued by investors because of the quality of its products, which has made it one of the most recognisable brands on the market.

Adidas shares shoes have achieved remarkable success because of its design, style and performance. As a successful and well-known company in South Africa, Adidas has a solid management team that has contributed greatly to its success. If you are an investor interested in Adidas shares, the best place to start investing is with a broker.

How to buy Adidas shares in South Africa? 

In today's world, online services are making it easier to buy Adidas shares in South Africa by using technology and offering new forms of investment. In order to start trading Adidas shares, you need to decide on a broker, choose an online trading platform and go through the registration process. It is easy and free!

You will need to provide your personal details such as your name and email address. You have to confirm the registration process. After registration, you can already start trading Adidas shares in South Africa. 

Registrating on the investing platform
Registrating on the investing platform

Once you have registered, a free demo account will be available to you. A demo account is a virtual deposit provided by a broker to a client for trading. All operations on it are carried out using virtual funds only, with quotes and the trading process itself being identical to the real market.  

How to open account
How to open account

You can use it to carry out the same operations as you would with a real account. This practice will help you identify your mistakes and which methods are better to use and which are not. You will not have to risk any real money, because you cannot withdraw money from your demo account.

Investing in Adidas stock in South Africa is a great idea and is now available to everyone. Just do it!

To start trading for real, you must fund your real account. Funding your account is easy. To do so, click the "Deposit" button and select one of the funding options offered by the system: by bank card or via one of the online payment systems. Depending on the chosen method of funding, the money will be available from 5 minutes to 24 hours.

If you have any questions about the trading platform you can contact technical support round the clock. The trading platform is also open 24/7. This means you can log into the trading platform under your account, anywhere, anytime. You will always be able to track your trades related to Adidas stock trading in South Africa.

Adidas shares are a lucrative asset for investors. You should include them in your trading portfolio by doing some preliminary analysis and choosing the best price to trade. So, learning how to buy Adidas stocks in South Africa, even if you are new to stock market trading, is easy! We wish you a successful investment!

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